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Sizzix Creates the Scrapbook Die Cutting Recipe of Success
Sizzix has stood the test of time and have become the pioneers of the scrapbooking industry. With their patent die-cuts, textured impressions, and machines it is no reason that this company continues to press forward adding texture to create amazing works of art and memories. From the amazing selection of award winning shape cutting machines to unique designs. Sizzix has received many honors over time in three categories, including DieCut, LaserCut Shapes and Die-Cut Equipment. However, awards such as these mentioned came through much trial and error that will be discussed in this article. And through these Sizzix machines and dies they became more versatile and affordable than ever before in this history of the company, making them a hit with everyone from novices to professional designers. And at present time, the Sizzix company has grown tremendously and now offers numerous other items to help crafters to embellish their scrapbooks. With hard work and inspired owners that now see the fruits of their early labors, the name brand is very well-known among crafters and scrapbook enthusiasts. The great versatility with so many applications is what crafty women have come to love. But how did this all come about and what attributed to their success? To answer this question we must look deeper into the roots of the Sizzix products ancestory of their dies and die cutting machines.
First Ingredient of Success: Die Cutting Machines
The first ingredient of their success was the introduction to a wide range of different machines, thus reaching out to a wide range of scrapbookers and designers. Sizzix has a huge selection of machines and accessories to help you emboss, embroider and more with ease and at prices that are more than affordable. The Big Shot is a stylish black and pink machine that works with their entire product library including the biggest and smallest dies and most exciting techniques. Where most of the machines you’ve probably seen on this website are trying to become the one machine for ALL dies, Sizzix Ellison seems to go about it with a different approach providing multiple diecut tools with different sizes, options, and capabilities to fit ALL scrapbookers.
Second Ingredient of Success: Die Cuts
With the many machines that Sizzix started to manufacture it only seemed obvious to produce many different die-cuts and embossing dies or as they call them textured impressions to go with those machines. This was the second and final ingredient of their success: unlimited amount and variety of shapes for any application. They immediately made dies that would range from large to small and that were designed to cut through hundreds of materials including: cardstock, chipboard, fabric, foam, magnet, leather, metallic foil, paper, and sandpaper (in limited use). And the manufacturing did not stop there. The rave continued with even bigger shapes including full-size bags, boxes, cards, envelopes and album covers. There motto soon became, “go big or go home”. By following this next ingredient to go along with their die-cut systems they had now opened the market even wider than before reaching out to each type of crafter and scrapbooker. And eventually down the road would release their Textured Impressions Embossing Folders make embossing fast and easy for those who soely don’t just cut expanding to the embossers too.
With the two ingredients of multiple machines and an unlimited amount of versatile die cuts, Sizzix became a winning company that would probably not realize the recipe they had created. The recipe that would stand flawless for years up to the present day. The company had invented a scrapbooking dynasty in the world of cutting. With products that offer a wide range of design options for creative projects and a personal commitment to helping individuals express their inner creativity through a truly innovative line of craft products. The Sizzix name brand is now very well-known among crafters and scrapbook enthusiasts. Since the beginning to now through the good times and the rough times, the company has grown tremendously and it now offers numerous other items to help crafters to embellish their scrapbooks. Some of the shapes of die cuts available from Sizzix have even gone far enough to provide particular themes that work well together when planning out even the MOST specific pages in scrapbooks and/or other craft projects. Whether you are a school teacher that cuts regularly putting together projects for you classroom, a stay at home mother needing to fulfill of your paper crafting hobby, or one that pulls out the die-cutting machine once a year to scrapbook the family vacation, Sizzix has the perfect recipe for whatever one might cook up in that scrapbooking pot.
About the Author
To learn more about Sizzix Dies including Textured Impressions and all products you can visit CutAtHome for more information. CutAtHome is an online scrapbooking, card making, and paper crafting store. They specialize in providing only quality die cuts, die cutting machines, paper, embellishments, and rubber stamps.
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