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3 Effective Facebook Advertising Tips
Facebook is becoming popular with advertisers month after month. The profit sheet for Facebook is looking impressive, to say the least, and they’re smartly capturing the intense desire for advertisers to get their ads in front of all that traffic. You know with that kind of sustained and growing ad revenue coming in, that only means one thing – advertisers are making good money. We have three excellent Facebook advertising strategies just for you. If you wish to use Facebook advertising to its full effect make sure that you use it to advertise new service launches for example Rapid Free Traffic.
Testing is one of the most important parts of your Facebook advertising success. The best and smartest approach to this kind of testing is doing it one part per test. As an example, you’ll have two ads that will take turns displaying with each impression, and they will be identical except one will have a different headline because that is what you’re testing. Facebook advertising differs from the regular PPC platforms like Google AdWords. There is always the possibility of only seeing an ad once somewhere else, or at least not every single time you search on similar keywords. You will be targeted a certain segment of Facebook users, your market, and that means they’ll see your ad until you take it down. This might make your ads age quicker, which will obviously hit the response rate. So the key to success with this system is to create a number of variations for your ad with a different design, headline, copy, etc. One thing you can do is try posting new ads that don’t have major changes to them and see how they convert. We are not completely pleased with this effect at Facebook, but what can you do.
Another workable Facebook advertising tactic is to test your ads’ performance using the CPM model rather than the cost per click one. CPM refers to cost per thousand, and it can be used in a number of different applications. But when you’re dealing with CPM or Cost per Thousand impressions, it becomes easy for you to find out which ad’s bringing you the lowest cost per click. Even though you’ll get lower number of clicks when compared to CPC, using the CPM model you’ll be able to find out the best performing ads that will help you bring down the overall cost of the campaign. You will find services being launched all the time such as Rapid Free Traffic that will take advantage of Facebook advertising.
Now, for keywords and this one should be a no-brainer. If you’re only going to aim at targeting the ads based on demographics, then you’re going way too broad. There are some products and services for which wide open appeal exists. But when you’re dealing with niches/sub-niches, then you must target via keywords because everything will improve including conversions and ad costs. If you have done PPC at Adwords, then you know all about Quality Score and how it’s assigned. While there’s no Google style quality score at Facebook, relevance still matters very much with them. The more relevant your ads, then the better they’ll perform – all things considered. You’ll find Facebook advertising to be full of opportunities, but you’ll have to take some precautions just like anywhere else. So it’s just a matter of becoming familiar, and then you should work on refining your ad copy skills.
If you want to check out the latest Internet Marketing course then have a look at the Rapid Free Traffic web page.
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