http://www.zihala.com/outdoor-signs/
How White Space Can Be Positive in Outdoor Signs
In the sign world, negative space is always positive. Negative space, or white space, refers to the empty spaces on your outdoor business sign which has no text or graphics.
If an area has no words or graphic, how is it positive?
Well,isthishardtoread? Yes, it is. The reason is that there is no negative space in between words. Negative space separates different parts of your message and stops overcrowding. Your sign should never feel cramped.
How can I make sure my sign isn’t cramped?
Negative space can be used to your advantage. It’s easy! Many people attempt to fill their sign with as much info as possible. You’re paying for your outdoor signage and you want to get as much out of it as possible. And the more there is to read and see on your sign, the more customers you’ll attract, right? Wrong.
Custom outdoor signs with enough white space gives readers a visually stimulating, easily understood message. The eye can move around the sign easily, without getting confused and overwhelmed by all the “stuff” on the sign.
But there’s so much I want to put on my outdoor sign
You can make your message say a lot without actually saying a lot. Our sign specialists can help you figure out how to generate a succinct message, or you can check out some of our articles on that topic.
Now that I have a succinct message, how do I incorporate negative space on my custom sign?
Making sure your sign has adequate white space could not be easier. There are two ways to do this.
1. Downsize the text and graphics on yours sign so there is more room for negative space
2. Make your outdoor signs a bit larger but keep all the elements on it the same size
Easy, right?
One more thing
When your done designing your sign, stand back from your monitor. If you feel your sign is overcrowded, it is.
And make sure to contact our graphic designers if you need any help.
About the Author
To learn more about custom signs, Ms. Klein invites you to check out TheSignChef.com, where “Signs with Class are Delivered Fast.” TheSignChef is constantly developing free-to-use sign design software, custom sign decision-making tools, and How-To videos to make your sign buying experience efficient and your new custom signs effective.
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